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Full service Digital Agency; Web Design Surrey, Online Marketing and Social Media. We design websites, marketing and social campaigns that drive sales.

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Web Design Surrey | SEO & Social Media Marketing

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When Vertice Ski came to us in October, needing a full service, Surrey marketing agency who could deliver, we didn’t waste any time getting started. The first step in bringing Vertice to life was a new bespoke website, designed and created by our in-house team in record time 

We spoke to Charlotte about her key needs and wants for the website, taking into consideration deadlines as the ski season rapidly approached. Thunderbolt set about creating the site, dedicated to achieving everything Charlotte wanted and more. 

The Task

After completion of the website, we discussed what the next appropriate steps would be to ensure Vertice’s success 

We agreed upon a Google Ads campaign (PPC), targeting key audiences for Vertice by focusing on relevant keywords. The campaigns were set up and optimised for quality performance, driving traffic to their shining new site. 

The Next Steps

Charlotte’s new website for Vertice was up and running just in time for the ski season to commence. The Google Ads campaign proved to be very successful after achieving a 254% ROI on ad spend in January, April saw a result of a 357% ROI, and an increase of conversions by 78%! Charlotte states, ‘None of this would’ve been possible without Thunderbolt’s quick, thorough and skilled approach to the new website and marketing, we are delighted with the results and now are looking at expanding into the summer holiday sector’

The Results

Previously the director of a large ski company, Charlotte (founder of Vertice), needed an Surrey marketing agency to bring her new venture to life, and Thunderbolt delivered ten fold. 

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Vertice Ski

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Tindle needed a professional and functional site, incorporating modernity with their own unique and established brand image.

We decided to re-order the content throughout the whole site, improving the user experience for Tindle customers.

Tindle Newspapers Ltd Managing Director Scott Wood wanted to make sure it was easy for visitors to find what they were looking for, and to add a new content managed area within the site to allow for promotions, new product launches, announcements and more.

The brief

The Thunderbolt team started with a more in-depth scoping discussion in order to fully understand the nuances of the brief and explore some ideas for the project. This stage is a very important part of the whole journey, as it informs all aspects of the project moving forward.

After this, we felt confident to progress to the design phase, capturing the look and feel of the site as well as how users would interact with the new site in line with the key objectives.

We designed and built the site for a more varied range of devices – ensuring it was responsive across all major devices and browsers.

The homepage design incorporated Tindle’s brand colours of deep blue and orange, additionally blending images and text to create a seamless, engaging page experience.

The build

After the website went live, we caught up with Tindle to discuss the outcomes. Tindle was incredibly pleased with the project, and they shared the following feedback from one internal colleague; “Just had a quick flick through some of the pages. What a difference !! Looks very professional, clear and informative….Well done”

We are over the moon to have been able to successfully deliver to this prestigious client, and look forward to sharing the results of more design and build projects.

The results

Tindle Newspapers Ltd is one of the largest, privately-owned regional newspaper companies in the UK with titles in stunning coastal and market towns across the South East and South West of England, Wales and the Isle of Man.

When Tindle got in touch with our Surrey marketing agency, our in-house team were thrilled to be creating a new top-end website for this leading media company.

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Tindle

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Thunderbolt recently ran a seminar in partnership with Waverley Borough Council’s economic growth department for over 50 companies titled ‘Why 2021 Is The Year To Do Something Different Online’ It was a very successful seminar which benefited multiple local businesses. In the seminar, there was an opportunity for Thunderbolt to provide 3 months worth of marketing for a local business, the draw being undertaken by Waverley Borough Councils economic team.

The successful winner of this competition was the Hogs Back Brewery in Farnham near Guildford.. although the brewery has their own marketing team they were keen to receive any additional advice on how to better their paid advertising campaigns.

Supporting local businesses

We gathered our team of expert marketeers and began work. Firstly, it was important for us to understand exactly who the target audience was and how best to target them. In order to do this, we profiled Hogs Back Brewery’s customer demographics and generated a number of personas to reflect the main target audience for the Brewery Tours. We conducted keyword research and created a digital marketing strategy that would bring in the best return on advertising spend for the Hogs Back Brewery.

Previously, the Hogs Back Brewery had a SMART campaign set up, however from experience we have seen that these campaigns often do not allow much control to the campaign and the way the budget is spent. Due to this we made the decision to create a search campaign specifically for the Brewery Tours, a decision that made a noticeable difference.

Building a successful campaign

The campaign was a great success, achieving 1,250 clicks through to the website from 2,260 impressions over the 3 months of the campaign, resulting in an approximate 783% return on investment.

Jonathon Summers-Mileman, Marketing Assistant at Hogs Back was extremely pleased with the results and said “Through monitoring of the campaign and adjusting through learnings, we recorded 112 transactions for tours bookings, guaranteeing us a fully packed summer of tour visitors from their recommencing.”

As well as being pleased with the results Jonathon was pleased with the services they received, which is reflected in the following statement “In addition we were offered regular one-to-one marketing support and advice as we looked to expand on our Google advertising campaigns and felt confident of going forward on our own to manage this. Thank you Thunderbolt for your support.”

Erin Rorie the Senior Account Manager here at Thunderbolt said “ We were delighted to be working with the Hogs Back Brewery as well as The Whisky Baron to achieve optimum results within the lifestyle industry”

Hogs Back Brewery is a family owned, award-winning brewer based in Surrey, founded in 1992. 

Having re-opened their popular Brewery Tours this year, Hogs Back Brewery were particularly interested in maximising the exposure of these tours. As a leading digital marketing agency in Surrey, Thunderbolt successfully delivered.

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Hogs Back Brewery

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BCA was looking for a new partner to help them with their marketing for both internal and external clients, and needed an agency that could provide them with universal ideas that could be easily translated into other languages for their overseas branches. One campaign BCA particularly needed help with was their upcoming Christmas message; usually customers would be sent Christmas cards, but BCA were looking for a cheaper alternative so that any saved money could be donated to their local charity of choice, BEN (the automotive industry charity).

What BCA needed

Our team immediately started brainstorming ideas, and soon decided that a video sent to customers by email would be far cheaper and more unique than Christmas cards would be! Our designers created a 3D After Effects video that showed a Christmas tree decorated with baubles that featured BCA’s colours and branding, which would then turn to reveal the featured message. The beauty of this video was that copy could be edited in and out of the baubles, making the video really easy to translate into other languages, just as BCA required.

How we helped

British Car Auctions (BCA) has been bringing buyers and sellers together at auctions for all types of cars for over 70 years, and these years of hard work has led to them earning the well-deserved title of Europe’s largest vehicle remarketing company.

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British Car Auctions

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We redesigned Pump Services’ website and optimised the website SEO. We optimised Google Ads to drive traffic to the website and grow enquiries.

What did we do

We are returning 200% return on investment for Pump Services from April 2020 and to present through continuous optimisation of the campaigns. As a result, the company has grown year on year by 20%. With a steady flow of inbound leads, Pump Services can now focus on commercial rather than domestic projects that provide a higher income.

Recently, Thunderbolt’s PPC strategy led to a ROAS (return on ad spend) for that month alone of over 6000% for a single job in a commercial premises in Canary Wharf.

The result

Craig Pangborn at Pump Services says, “Initially we had other agencies working with Pump Services. But they weren’t bringing in any tangible results. We decided to work with Thunderbolt Digital specialising in web design in Surrey as they took a holistic approach to our business and marketing objectives.

“We were looking for a marketing partner that wouldn’t just spend ad budget, but carefully evaluate all spending decisions. We wanted to use our budget to maximise the number of inbound leads every month. We also needed them to sort out a problem with our Google My Business account so it was essential that our chosen agency had Google Partner status.

“We’re very happy with the results. Thunderbolt Digital is a fantastic agency to work with as their results-led service is way above the standard we’ve previously seen. They restored our faith in working with a digital marketing agency. We trust Thunderbolt to get us the results we want and we’ve doubled our ad spend in the second half of 2021.”

What does the client say?

Pump Services specialise in pumping stations in London and the South East. The company based in Farnham had an aim to drive inbound leads from its website.

The performance of the client’s campaigns with other agencies had plateaued. As an agency specialising in web design company in Surrey, Pump Services initially briefed us to redesign its website. We then helped them increase their enquiries and ROI from PPC.

Pump Services

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Chapters Financial initially contacted Thunderbolt because they were bringing a new product to market and they wanted to explore a new and different demographic. Thunderbolt discussed potential options and came up with a multi-platform campaign strategy that would target this particular demographic most effectively.

What Chapters Financial needed

When Thunderbolt took over the paid marketing campaign, Chapters Financial were initially paying around £14 per click. As a Google Agency Partner, Thunderbolt strategised creating campaigns that would get the best possible return on advertising. In the second month the cost per click had come down from £14 to 44p per click and the website visitor numbers had quadrupled.

Esther Dadswell, Director at Chapters Financial says, “We have worked with the team at Thunderbolt for nearly three years now. They have been instrumental in creating online campaigns to highlight our service propositions, both virtual and online. Enthusiasm from the team is clear in getting the marketing positioning right for us. Marketing budgets can (often incorrectly) be the first to be cut when business flows slow,
but that is exactly the time to invest in the thing that most business owners love: their company and its future”.

Testimonial from Chapters Financial

Chapters Financial are a long-established firm of financial planners, authorised and regulated by the Financial Conduct Authority, working with individuals and businesses alike to achieve their pension, investment and protection needs.

Established in 2004 and based in Guildford High Street, Surrey, they have over three decades of experience in the financial advice profession. Thunderbolt Digital has been working successfully with Chapters Financial for the last three years.

Vertice Ski

Tindle

Hogs Back Brewery

British Car Auctions

Pump Services

Chapters Financial

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