JERMYN STREET DESIGN

JSD faced two primary challenges with its existing website. Firstly, the website’s design had become dated, failing to represent the company’s visually appealing clothing designs effectively. Secondly, the website’s backend was not user-friendly, making it difficult for the team to update information and maintain a dynamic online presence. JSD recognized the need for a modern, visually appealing, and user-friendly website to align with its brand identity and meet customer expectations.

JSD partnered with Thunderbolt Digital, an award winning full service digital agency and Google partner, to address these challenges. Thunderbolt Digital’s team embarked on a project to design and build a custom website that would showcase JSD’s existing and contemporary designs but also help to promote their services to a wider audience through a ongoing digital a multiplatform digital marketing strategy.

1. Custom Website Design: Thunderbolt Digital’s design team worked closely with JSD to create a bespoke website tailored to the company’s unique requirements. The new website showcased JSD’s stunning workwear designs in a visually appealing and organized manner, providing an immersive experience for visitors.

2. Improved Usability: Recognizing JSD’s need for easy content management, Thunderbolt Digital incorporated user-friendly content management system (CMS) for the new website. This allowed JSD’s team to efficiently update product information, images, and other content, ensuring the website stayed current and engaging and integrates with social media channels.

3. Digital Marketing Strategy: In addition to website development, JSD engaged Thunderbolt Digital for digital marketing assistance. Thunderbolt initiated a comprehensive digital marketing strategy, with a focus on technical SEO to improve the website’s search engine visibility. Keyword Ranking Improvement: As part of the SEO efforts, Thunderbolt Digital conducted a thorough website migration and optimization. Within the first month, JSD’s keyword rankings saw a significant improvement, The number of ranking keywords increased from 360 to 456 within the first month of launch.